Industry ProjectsJul'25 - Jun'26

H-adGen: Framework for Hyperlocalized Personalization of Video Advertisements

Cere Labs logoCere Labs · Industry Sponsored Project48 Weeks

Overview

A multimodal AI framework that localizes pre-recorded video advertisements by replacing spoken brand and location-specific entities while preserving the original speaker’s voice and visual identity. Integrates speech recognition, zero-shot voice cloning, lip synchronization, facial restoration, and multilingual content moderation to generate regionally tailored advertisements in Hindi, Marathi, Tamil, and Telugu.

Contributions

  • Addressed the scalability and localization challenges of celebrity-led advertising by developing a framework that adapts a single brand campaign for different retailers, locations, and promotional offers.
  • Designed a brand-to-retailer personalization workflow enabling MSMEs to generate localized advertisement variants without requiring a separate video shoot for every variation.
  • Architected a two-stage multimodal AI pipeline integrating 5+ components across speech recognition, voice generation, lip synchronization, facial restoration, and content moderation.
  • Developed spoken-entity personalization capabilities to replace brand names, location references, and promotional offers while preserving the original speaker’s voice identity and synchronized lip movements.
  • Enabled multilingual advertisement localization with support for 22 Indic languages, targeting regionally tailored advertising across diverse linguistic markets.
  • Engineered an evidence-based benchmarking framework using 640 speakers across two language families to evaluate model suitability for multilingual speech applications.

Recognition

Colloquium 2026

Second Prize

Recognized with second prize at Colloquium 2026.

Gallery

Second Prize · Colloquium 2026

Second Prize · Colloquium 2026

Colloquium 2026 award recipients with their certificate

Recognition

Project Completion Certificate · Cere Labs · June 2026

Project Completion Certificate · Cere Labs · June 2026

Cere Labs project completion certificate for the H-adGen project